Meet Monika Pawlak
Meet Monika Pawlak
Full-stack Product Designer
Full-stack Product Designer
from zero to one
from zero to one
Currently, designing internal gen AI tool at McKinsey.
Currently, designing for gen AI tool at McKinsey.
Previously, helping launch first products at Google X.
Previously, helping launch first products at Google X.
  • FUNDING MY WORK HELPED RAISE:

    ∼$15M

    PROFESSIONAL FOCUS:

    B2B

    B2C

    DESIGN EXPERIENCE:

    4Y

    PRODUCT FOCUS:

    GEN AI

    FORECASTING

    REMOTE SENSING

    0-1

    DISCOVERY

    DELIVERY

Work

Work

This video content is owned by and borrowed from McKinsey & Company. All rights reserved by McKinsey & Company. This video does not transfer any rights and is provided for informational purposes only. For more information, please visit mckinsey.com.

Transforming workflows: how AI assistants improved engagement

Lilli is McKinsey’s generative AI chat. Monika’s work impacted improving retention through overall product performance, response quality, and user productivity improvements.

This video content is owned by and borrowed from McKinsey & Company. All rights reserved by McKinsey & Company. This video does not transfer any rights and is provided for informational purposes only. For more information, please visit mckinsey.com.

Transforming workflows: how AI assistants improved engagement

Lilli is McKinsey’s generative AI chat. Monika’s work impacted improving retention through overall product performance, response quality, and user productivity improvements.

This video content is owned by and borrowed from McKinsey & Company. All rights reserved by McKinsey & Company. This video does not transfer any rights and is provided for informational purposes only. For more information, please visit mckinsey.com.

Transforming workflows: how AI assistants improved engagement

Lilli is McKinsey’s generative AI chat. Monika’s work impacted improving retention through overall product performance, response quality, and user productivity improvements.

Transforming workflows: how AI assistants improved engagement

Lilli is McKinsey’s generative AI chat. Monika’s work impacted improving retention through overall product performance, response quality, and user productivity improvements.

This content is owned by and borrowed from X, the moonshot factory. All rights reserved by X, the moonshot factory. It does not transfer any rights and is provided for illustrational purposes only. For more information, please visit x.company.

From 0 to 1: developing analytics for farmers

Monika led product development from vision to implementation – defining strategy, driving design, leading implementation team – contributing to founding team securing funding to build "AI for biodiversity" start-up.

This content is owned by and borrowed from X, the moonshot factory. All rights reserved by X, the moonshot factory. It does not transfer any rights and is provided for illustrational purposes only. For more information, please visit x.company.

From 0 to 1: developing analytics for farmers

Monika led product development from vision to implementation – defining strategy, driving design, leading implementation team – contributing to founding team securing funding to build "AI for biodiversity" start-up.

This content is owned by and borrowed from X, the moonshot factory. All rights reserved by X, the moonshot factory. It does not transfer any rights and is provided for illustrational purposes only. For more information, please visit x.company.

From 0 to 1: developing analytics for farmers

Monika led product development from vision to implementation – defining strategy, driving design, leading implementation team – contributing to founding team securing funding to build "AI for biodiversity" start-up.

From 0 to 1: developing analytics for farmers

Monika led product development from vision to implementation – defining strategy, driving design, leading implementation team – contributing to founding team securing funding to build "AI for biodiversity" start-up.

This content is owned by and borrowed from X, the moonshot factory. All rights reserved by X, the moonshot factory. It does not transfer any rights and is provided for illustrational purposes only. For more information, please visit x.company.

Building the first product for a wildfire forecasting

As the first designer on the team, Monika led discovery and built the first product version for “the prediction engine for the Earth”, leading to first customers and revenue for the founding team.

This content is owned by and borrowed from X, the moonshot factory. All rights reserved by X, the moonshot factory. It does not transfer any rights and is provided for illustrational purposes only. For more information, please visit x.company.

Building the first product for a wildfire forecasting

As the first designer on the team, Monika led discovery and built the first product version for “the prediction engine for the Earth”, leading to first customers and revenue for the founding team.

This content is owned by and borrowed from X, the moonshot factory. All rights reserved by X, the moonshot factory. It does not transfer any rights and is provided for illustrational purposes only. For more information, please visit x.company.

Building the first product for a wildfire forecasting

As the first designer on the team, Monika led discovery and built the first product version for “the prediction engine for the Earth”, leading to first customers and revenue for the founding team.

Building the first product for a wildfire forecasting

As the first designer on the team, Monika led discovery and built the first product version for “the prediction engine for the Earth”, leading to first customers and revenue for the founding team.

Teams

  • "Monika played a key role in defining our go-to-market strategy through her comprehensive design and research work. From crafting our vision and value proposition to prototyping and building our first product version, her contributions directly led to our first revenue generation with early clients."

    Sarah Russel

    Founder at Google X

    "Monika’s ability to translate complex findings into tangible opportunities and designs has been particularly impactful. Her unique blend of technical expertise, user-centred approach and proactive leadership have significantly advanced our project."

    Kitti Lakner

    Product Leader of Lilli at McKinsey

    "Monika is a talented designer and UX architect–able to wear many hats. Her work on my team at Google X made communicating the project I championed visually compelling. It was essential to driving the project forward. I look forward to my next opportunity to work with her."

    Clarence Wooten

    Director at Google X

    "Monika takes full ownership of her responsibilities, from research to implementation. Her ability to align user insights with strategic goals, lead cross-functional initiatives, and deliver on complex projects proves her leadership, and ability to influence product direction."

    Malcolm Bunge

    Design Lead at McKinsey

    "Monika is a well-rounded designer with an in-depth sense of how to move from discovery to user adoption, and is persistent in making user centric priorities known. She is a strong problem-solver in the GenAI problem space."

    Dana Mekler

    Product Manager at McKinsey

Approach

"The one" focus

I believe product begins with understanding real human needs.

I aim to find the one focus that matters.

I think innovation isn't big promises, but incremental value.

What (not) to build

Adept to adapt

"The one" focus

I believe product begins with understanding real human needs.

I aim to find the one focus that matters.

I think innovation isn't big promises, but incremental value.

What (not) to build

Adept to adapt

"The one" focus

I believe product begins with understanding real human needs.

I aim to find the one focus that matters.

I think innovation isn't big promises, but incremental value.

What (not) to build

Adept to adapt

"The one" focus

I believe product begins with understanding real human needs.

I aim to find the one focus that matters.

I think innovation isn't big promises, but incremental value.

What (not) to build

Adept to adapt

Design from zero to one

© 2025 Monika Pawlak. All rights reserved.

Design from zero to one

© 2025 Monika Pawlak. All rights reserved.

Design from zero to one

© 2025 Monika Pawlak. All rights reserved.

Design from zero to one

© 2025 Monika Pawlak. All rights reserved.